Your competitors are using Google, and winning.
Let’s not sugar-coat it, Google Ads have always been and always will be the powerhouse of pay-per-click (PPC) marketing strategies. Google Ads offers opportunities to capture and convert more online users than any other platform, allowing your business to significantly benefit and capitalize on it by targeting specific markets and delivering content at optimal times. Now, the issue lies in the fact that your competitors are probably doing it better than you are, which is why you need experts on your side whose bread and butter is beating out your competitors for you.
Our advanced and extensive knowledge of the market and access to consumer insights enables us to build integrated campaigns that accelerate your business growth—placing your business at the forefront of your industry and adding unparalleled value for your consumers.
Increased conversions with lower CPCs
The search engine marketing experts at Dopple can plan an Ad strategy that connects with your audience segments when they begin searching for products or services your business provides.
We’ll work with you to understand your goals and primary objectives to create campaigns built to increase website traffic, encourage phone calls, boost traffic, and build brand awareness.
Regardless of what type of Ad campaigns have the most significant impact on your business growth, we’ll ensure to stay within your budget. This, integrated with our other digital marketing strategies, such as content and social media marketing, contributes to an integrated campaign that delivers fast results and long-term growth.
Google Search Ads
Retargeting
Gmail Ads
Google Display Ads
YouTube Ads
Google Shopping Ads
Google search ads are text-based ads that appear at the top of Google pages when a search is conducted for a relevant product or service. Think of the ones you see when you Google "Marketing Agency Calgary". Google search ads are tailored to your goals whether that be increasing sales, bringing in leads, or boosting web traffic. The key to a successful search ad Is understanding what your target audience is searching for, which is why you need the right agency to choose the right keywords, manage your budget and create a compelling ad copy that meets your goals.
Retargeting is all about showing your ads to potential customers who have previously shown interest in your product or service. It’s also the best way to drive up conversion rates and website traffic. The best part about retargeting is that they’re automatically created based on your potential customer's searching behaviour on your website. If your potential customers went on your website and clicked on a specific product or service but didn't buy it, Google tracks that and automatically generates ads to showcase those specific products or services.
Gmail Ads allow you to target people who have previously visited your website…aka hot leads. These ads show up in promotional tabs or email dashboards, giving your audience a glimpse before they open them. Gmail ads are proven to be highly effective as they target people who have already shown interest in your business. They also tend to be cheaper than other forms of pay-per-click ads and are a great form of advertising for businesses that already have an audience.
Google display ads run on various websites and online platforms, rather than just Google. They are often made up of text, videos, images, and rich media, offering flexibility for any business. Unlike traditional Google search ads, Google Display Ads are ads shown to users across 2 million+ websites, videos, and applications that are used by your target audience every day. If you’re looking to increase brand awareness, expand your digital reach, and bring in tons of leads, Google display ads are an ideal solution.
Video ads are conversion powerhouses, providing an engaging and memorable ad experience when compared to text-based ads. Platforms like YouTube garner over 5 billion views a day, let's leverage that! At Dopple, we ensure your video ads show up right in front of audiences, capturing the most views and more importantly…the most clicks too!
Got a product or service you want to sell? Well, shopping ads are the way to go! These ads are image-based with key product or service features. Think of the ads you see after checking out a sick pair of sneakers! Google Shopping Ads are a powerful money maker for retail businesses…if you hire the right agency to do them. At Dopple, we cultivate and optimize your product and service listings to get them seen by your target audience, giving you a huge ROI and an increase in revenue.
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