Did somebody say pink? Bussin is a fresh take on a classic North American diner… but a lot more fun. They offer a variety of unique burgers, waffles, sides and shakes, each with the highest quality ingredients.
Our journey with Bussin was quite the treat, and we’re not just talking about their delicious milkshakes. Their upcoming project required an entire brand identity, website, and social media presence to blow the city’s socks off…and it did.
Our curated marketing strategies at Dopple helped Bussin get the coverage and brand awareness they needed. Their new website garnered over 6,000 visitors in their first month, with numbers continuously increasing.
Their social media accounts also saw significant growth, with a 684% increase in accounts reached and a 374% follower increase within the first 30 days of their opening. Scroll down to see what we did and how we did it!
Social Media Management
Branding plays a huge role in establishing your brand identity and increasing awareness with your target audience. For a place like Bussin, their branding strategy needed to be unique and fun while helping them stand out at their first location in trendy Inglewood.
First, we helped design their key branding elements. The creative team at Dopple decided to pair hearts with Bussin’s signature pink colourway, carried out across their packaging and signage.
The city of Calgary is no stranger to burger joints, so ensuring that Bussin stands out amongst the competition was key in our branding process.
Web Design & Development
When it comes to a unique restaurant concept like Bussin, their website needed to have the same look and feel as when someone walked into their store, so designing and developing a site that kept the fun and lively aesthetic was crucial.
Their signature pink colour was used effectively throughout the site, keeping their brand identity in mind while ensuring it looked intentional and not overbearing. The layout and overall flow of the site are designed to be fun and interactive, with moving elements and flowing text, keeping every visitor engaged and wanting to see more.